Charlotte New American Restaurant

Coming to Charlotte, NC

Summer 2026

2120 South Blvd #1, Charlotte, NC 28203

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hiring fair

5/29 & 6/6 | 10am-7pm | Hiring All Positions

Come by, connect with our leadership team, learn more about Rooted Hospitality Group and the flora concept, and interview on the spot. It’s a great chance to experience our culture, ask questions, and explore how you can grow with us.

Health Insurance (Dental & Vision)
401(k) Retirement Plan
Flexible Spending Account
Paid Time Off
Life Insurance
Team Outings
Discounted Meals
Training & Development
Career Advancement
Volunteer Opportunities

Refer a friend and receive $100 bonus upon completion of training.

our story so far…

Rooted Hospitality Group is a family-owned restaurant company founded in 2009 by David Hersh and Rachel Hersh. The group has grown from humble beginnings into a collection of distinct concepts, including RUMBA, Cowfish, flora, Fauna, and AVO TACO.

For David and Rachel, opening in Charlotte represents more than expansion, it’s a homecoming.

“Charlotte has always held a special place in our hearts,” says David. “When we first started dating, we moved here, bought our first home in South Charlotte, and built some of our most meaningful memories. Work eventually pulled us back to New York and New Orleans, but we always knew we’d return. Now, with our two young boys, Jude and Shayd, it feels like the perfect moment to come back to a place we once called home.”

Now, that story continues with flora Charlotte.

the heart behind the experience

At flora, the philosophy is simple: Eat. Drink. Love. Guests can expect top-shelf cocktails made with premium spirits and fresh ingredients, paired with a menu of vibrant, thoughtfully prepared dishes. From a mid-day glass of wine while shopping to a relaxed lunch or intimate dinner, flora is designed to be a place you return to again and again. That experience starts with the team. We’ve been recognized as one of the Best Restaurants to Work For, earning that distinction multiple years in a row. By investing in our people, we create a culture where care and hospitality are felt at every table. Our goal is to bring something meaningful to South End, a place where people feel at home, whether they’re celebrating, unwinding, or simply enjoying a great meal. We’re excited to plant new roots in Charlotte and grow thoughtfully in the years ahead.

Sierra Greygor
General Manager

Sierra fell in love with Charlotte the moment she stepped foot into the city. It immediately felt like home to her. That instinct, rooted in connection and energy, mirrors the way she approaches hospitality—leading with warmth, intuition, and a genuine love for people. Raised in a close-knit Italian family, Sierra’s passion for hospitality began around the table, where food was how her family showed love and built lasting connections. That foundation shaped her belief that great hospitality is about making people feel like they belong. With nearly a decade in the industry, Sierra has built her career on creating experiences that feel both elevated and personal. At flora Charlotte, she brings that philosophy to life, ensuring every guest feels genuinely cared for. Her current favorites include the Kale Salad, where she loves how light and balanced the dressing is, along with the Lavender Fizz—an easygoing, refreshing cocktail that perfectly complements the experience she strives to create for every guest.

Benjamin McKinney
Executive Chef

Executive Chef Benjamin McKinney brings a decade of culinary experience to flora Charlotte, along with a foundation built at Johnson & Wales University. Ben developed his passion for cooking at a young age, learning alongside his parents and eventually beginning his career as a baker before moving into professional kitchens. His background includes time at Stratton Mountain’s fine dining restaurant, Verde, where he refined his technique, as well as his role as Executive Chef at flora in Westhampton Beach, NY, where he perfected his approach. At flora Charlotte, Ben is focused on delivering consistently exceptional food while incorporating local ingredients and adding a Southern perspective to his style. His culinary interests span globally, though he has a particular love for fresh pasta. Outside the kitchen, he enjoys exploring new restaurants, cooking at home, and spending time outdoors hiking, biking, and snowboarding.

Cedric Edwards
General Manager

A North Carolina native, Cedric Edwards returns to Charlotte with more than two decades of hospitality experience and a deep appreciation for the city’s energy and sense of community. His career spans some of the country’s most influential dining markets, including Philadelphia, Atlanta, and New York, where he developed a leadership style rooted in operational excellence and elevated guest experiences. At flora Charlotte, Cedric leads the front of house with a focus on creating a polished yet welcoming environment where every guest feels both comfortable and cared for. His current menu favorites include the Harissa Coconut Mussels and the Blackberry-Roasted Duck Breast, along with the Dangling Carrot cocktail. Outside the restaurant, he enjoys staying active, spending time with family and friends, exploring Charlotte’s dining scene, and attending Charlotte FC matches.

the difference

We pay attention to the details most people don’t see, so you can taste the ones that matter. flora is a Certified Green Restaurant and an Ocean Friendly Restaurant through the Surfrider Foundation, which means we’re thoughtful about how we source, prepare, and serve everything that reaches your table.

But this isn’t about checking boxes.

It’s about better ingredients, cleaner flavors, and a more intentional approach to every dish and cocktail we create. When one takes shortcuts, you taste it. When we don’t, you really taste it.

That’s the difference.

Just a warning… Once you experience it, it tends to stay with you, the kind of meal you’ll still be talking about days later with friends, family, and anyone who’ll listen.

Explore our sample menu